Bands to Battle in Downtown WTJU Event

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U.Va. Today’s Robert Hull writes:

Luchadora, Dub Campaign, Oh So, Band Concord, Melonhead, Moist Keith – these six bands will be duking it out with power chords, bass runs, thrashing drums and vocal shouts on Saturday from 5 to 7 p.m. at the nTelos Wireless Pavilion in downtown Charlottesville.

As part of the annual University Programs Council Springfest 2013, the WTJU Battle of the Bands marks the first time that “The Sound Choice in Central Virginia” has hosted this type of event.

Student admission is free. Tickets for everyone else are $13 and can be purchased online at the nTelos Wireless Pavilion’s website.

WTJU’s marketing of the event has primarily been geared toward U.Va. students. By seeking U.Va. student bands to submit demos and partnering with University Programs Council to present the event, WTJU hopes to boost its engagement with the student population and increase awareness about the station’s creative and unique programming.

“Especially because the WTJU event is being presented as part of Springfest, I’m psyched that the bands will get to perform on the big stage at the downtown Pavilion,” said Nathan Moore, general manager of WTJU.

Earlier this year, WTJU 91.1 FM received a Bama Works grant to plan and produce the Battle of the Bands event. The Bama Works Fund of Dave Matthews Band and the Charlottesville Area Community Foundation supports charitable programs locally in the Charlottesville area, nationally and internationally.

“Getting the seed money was a huge boost,” Moore said.

WTJU received demos from 20 bands, but only had six slots available for the performance lineup. The selected six bands cover a wide variety of musical styles, including acoustic folk, surf, dub and punk.

“That’s so perfect for an event presented by WTJU, since our mission is to explore all kinds of music,” Moore said.

At 7 p.m., voting will take place here. After the bands perform, voters can log in to the site and pick their favorite band.

Big posters with QR codes will be distributed at the concert so that folks with smartphones can go to the site at 7 p.m. and vote for their favorite of the six bands. Paper ballots will also be on hand for those without smartphones.

First prize-winner receives $700 worth of gift cards to Crutchfield and will be invited to perform live on WTJU. The second-place winner will also be invited to play their music on-air at the station and will receive gift cards worth $300 from Crutchfield.

After the votes are tallied, one of these six bands could be on the road to rock ’ n’ roll fame and glory.

“Based on the success of this event, we plan to host a Battle of the Bands event every year going forward, hopefully with other kinds of sponsorships” Moore said.

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